With over half a billion members, LinkedIn is the online network for business professionals. Professionals use it to look for jobs, scout for new talent, and search for business development opportunities. Yet individuals under-utilize LinkedIn in many regards.
Many people are on LinkedIn because they know they’re supposed to be. Their involvement ends there, which likely means missed opportunities.
Effective LinkedIn use can increase your visibility, accelerate your job search campaign, and help you reach business development goals faster. These results rarely happen if you’re not using LinkedIn intentionally.
LinkedIn Profile Writing
Your LinkedIn profile is almost always one of the top hits on Google when someone searches for you. Nearly 100% of companies and recruiters use LinkedIn to look for and research candidates, yet millions of LinkedIn members have flat, boring, and even cringe-worthy profiles that don’t present them in the best light possible.
Writing a LinkedIn profile can be a fun, enjoyable task if you love writing and marketing … or a nightmare if you know you need to have a profile but aren’t sure of the best way to approach it. In the second situation, people often procrastinate, and improving their LinkedIn profile remains on their to-do list.
I help you cross this task off your to-do list by providing LinkedIn writing and coaching services. After we discuss your overarching strategy and goals for using LinkedIn, I will provide recommendations and revisions. Together we will create a strategy to ensure your profile stands out on both the desktop and app versions of LinkedIn. Each section of LinkedIn is important, and we pay particular attention to your:
- Profile picture
- Background banner
- About section
- Activity section
- Featured section
- Experience section
After working together, you will have a profile that is complete, cohesive, and compelling.
Consulting to Optimize Your Use of LinkedIn
Setting up your profile is one aspect of LinkedIn; how you use the platform to accomplish your goals is another.
Whether you’re a job seeker, business owner, or brand ambassador, I can help you amplify your visibility and impact on LinkedIn. I offer coaching on using LinkedIn effectively to help you define the results you seek and then to achieve those desired results. Work with me to learn how you can leverage LinkedIn to your best advantage and to develop a strategic action plan to accomplish your goals.
Coaching for Reluctant LinkedIn Users
Have you been told you need to be more active on LinkedIn? If this is the case, feel free to contact me for an initial consultation to discuss whether LinkedIn would be a good investment of your time. As much as I profess the value of LinkedIn, some industries rely on it less than others. I’ll learn about your situation and offer a thoughtful recommendation.
If we determine you need to use LinkedIn or improve your presence on the platform, I can coach you to use it in a way that aligns with your circumstances and level of interest. Some people benefit from being on LinkedIn every day, some are fine not using it, and others excel if they are on it once a week. Wherever you fall in this spectrum, I provide advice that is pragmatic and customized to meet your unique needs. Contact me today for more information on LinkedIn writing and coaching services.
Let's Work Together!
How can I help you accomplish your goals?